sales

Modeling Sales Pipeline using Monte Carlo Simulation

TL;DR - Monte Carlo Simulation can be used to model your historical sales pipeline data to account for some of the randomness and uncertainty in the sales process. In this post, Monte Carlo Simulation is introduced and then applied to the same case introduced in a previous post. What is Monte Carlo Simulation? Monte Carlo Simulation is used to simulate a process using random sampling. It is a very general technique that can be used to model all kinds of processes in fields ranging from physics and chemistry, to economics and finance.
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Modeling a Sales Pipeline as a Markov Chain

TL;DR - Using a Markov Chain to model your historical sales pipeline data can help you understand the probability of eventually closing a deal based on (1) the stage the opportunity is currently in and (2) your historical data. This lets you estimate the future value of your current pipeline based on your own past data. What is a Markov Chain? It is a mathematical model used to describe how probabilistic systems or processes evolve over time.
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